The Storied Living Business Mastermind & Live Event

You

Your Plan and Your Time

Marketing and Sales

Money and Renewal

The Origin

I built Storied Living on a TV tray in the upstairs bedroom of my mother's house during Covid. At the time, we had a 12 week old baby, and my husband's event photography business had stalled indefinitely due to COVID-19.

What began as an entirely free endeavor, serving the Abundant Life Fellows and the occasional 1:1 client who found me through Google, has turned into serving and supporting hundreds of clients and building a multi-6 figure business.

People balk at numbers, but as a business coach, it is so important to understand that the investment you make in your license or your training (upwards of multi-five figures plus years of your own internal work) deserves to be recouped as you build and provide value to the world and to your clients.

This is not a sign of being icky. This is a sign of beautiful, sustainable and professional work on behalf of your calling to help others heal and for your own life and wellbeing.

My Mission

I take seriously Dan Allender's charge: "You can't take anyone further than you've been willing to go yourself."

When I completed my last training, I wondered with deep groaning: what would I do now? And one of the people in my cohort said, "well you'll be a better friend."

Of course I wanted to be a better friend, but I didn't spend 3 years traveling to Seattle just for that!

I wanted to actually do the work I was trained to do.

There was nothing available to help me at the time, so I cobbled together different life-coaching business trainings and began to learn how to build a business.

As I did this, I promised myself that once I figured it out I would help other practitioners do the same.

Every year there are amazing coaches who graduate from a master's program or a training program and then have to figure out the business side by themselves. They are left with the feeling: I have training, now what?

Many people have wounds around calling, around "selling and promoting" their work. Even churches can scorn "brand" and marketing. They forget that in order to reach a person in need you have to tell people you have something that can help them.

Narrative Focused Trauma Care helps people heal. Coaches and therapists have this skill. In order for people to receive this care, coaches and therapists must market, sell and tell people about their work.

And over the last decade it has become my mission to make sure that no coach is left without people to support with their training. There are too many people out there who need care.

The better a story work coach or therapist is at business, the more people have access to healing and are served at a high level of professionalism and care.

My Work

Since 2020, I have coached hundreds of clients. I've spent years facilitating NFTC Levels 1 and 2, advising other facilitators, and teaching on Shame for Level 2 and Flourishing for Level 3. I've also taught "Courage to Coach" and "How to Build a Story Work Business" for The Allender Center community.

Beyond The Allender Center, I've lectured at Shenandoah University on "Storytelling Between the Lines: Listening for the Story We Don't Know We're Telling," taught on leadership at the National Student Leadership Convention in Washington, D.C., and co-developed a workshop on photography and business with my husband Eric. Alongside the mastermind, I take on a small number of executive business coaching clients each year.

My Practice of Giving Back

My business supports the work that shaped me. I've funded scholarships for practitioners pursuing training, I host one to two pro bono trauma clients each year, I've more than covered the cost of my own training and continuing education, and I give hours each year to teaching and mentoring young leaders.

And because of this work, I was able to write, record and release a full length record on my own healing journey as I've engaged my story called Where I Am Now.